Mitsubishi aims to enter uncharted waters and with its new Mirage, hinting at a resurgence in this country. The brand has most notably been identified with SUVs and LCVs. There has been only the occasional foray into sedan territory. That will change come August with the local introduction of the all-new Mirage 5-door hatchback.
Positive responses to the Mirage display at last year’s Johannesburg Motor Show helped convince the local importers about the car’s prospects.
Key competitive areas will be value for money and low cost of ownership, Mitsubishi says. Fuel efficiency has been accorded priority in the car’s design and engineering. Average fuel economy on the combined cycle is said to be 4,9 litres/100 km.
The range will comprise three models. The Mirage will be “very competitively” priced, says Mitsubishi Motors South Africa General Manager Wynand Pretorius. All derivatives will use a 1,2-litre 3-cylinder engine and 5-speed manual transmission. Standard features include keyless entry, ABS with EBD and dual airbags.