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Kia Coupé Concept
Date:30 September 2007 Tags:, ,

Kia Coup Concept

The striking 2+2 Sports Coup Concept, due to be exhibited at Frankfurt, represents something of a design departure for Kia. Like its mass-market stablemate the Pro’ceed, the concept was designed in Europe and the emphasis was on excitement.

In making this point, the company’s design chief, Peter Schreyer, did concede that the brand needed to continue its mainstream appeal. Therefore, he says, the Sports Coup Concept “is not simply a flight of fancy”.

In fact, he is forecasting that the elements we see in this concept will filter through to other models to become the new face of Kia.

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