Porsche and PUMA team up to honour the Porsche 911 turbo

Date:16 November 2020 Author: Kyro Mitchell

Nearly five decades and eight generations after the Porsche 911turbo first made its debut, Porsche Cars North America (PCNA) is honouring the iconic sports car in an entirely new way.

Global sports company PUMA and Porsche have teamed up to create a limited-edition range of shoes celebrating the 911 Turbo. Iconic design elements from the 911 Turbo, such as period-specific paint colours, rear wings, light bars, interiors and body lines, were all used as inspiration to create shoes as special as the car itself.

“To see the Porsche heritage so seamlessly translated into the design language of PUMA has been a thrill,” said Pedro Mota, Vice President of Marketing, Porsche Cars North America, Inc.

“Introducing a new generation of the 911 Turbo this summer was exhilarating, and working with PUMA to celebrate the occasion has allowed us to share our sports cars beyond our core enthusiasts.” Mota added.

In creating this collaboration,  PUMA selected two of its “silhouettes,” to work off, including The 1970s-inspired Future Rider and the motorsport-inspired Speedcat. These became the basis for two styles reflecting a key evolution in the 911 engine over time: “Air-Cooled” and “Water-Cooled.”

PUMA used original Porsche vehicle hues including Riviera Blue, Guards Red, Saffron Yellow Metallic and GT Silver Metallic as an inspiration to give the shoes a look instantly recognisable for any Porsche enthusiast.

The PUMA x Porsche collection will only produce 500 pairs per unique sneaker design across all sizes and is set to be launched on November 17, 2020.


Picture: Porsche


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