Porsche delivered a total of 272,162 new vehicles worldwide last year, just 3% below the record set in 2019.
“The coronavirus crisis posed a great challenge from spring 2020 onwards. Nevertheless, we were able to keep deliveries comparatively stable for the year as a whole,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
More than 20,000 deliveries of the Taycan
Taycan deliveries totalled 20,015 in 2020, despite a six-week pause in production just as the new model was ramping up, and despite many markets planning spring premieres. The Cayenne led demand at 92,860 sales, an increase of 1% compared with the previous year. Two-door sports cars were also very popular: a total of 21,784 vehicles from the 718 model lines found new owners – 6% more than in the previous year. Deliveries of the iconic Porsche 911 totalled 34,328.
Growth in Asia-Pacific and China
Porsche delivered 88,968 vehicles to Chinese customers in 2020 – an increase of 3% compared with 2019. The Asia-Pacific and Middle East & Africa regions also continued to develop positively overall: 121,641 vehicles were delivered there, corresponding to an increase of 4%compared with the same period in the previous year. Porsche delivered 80,892 vehicles in Europe and 69,629 in America.
“We are continuing our product offensive – our customers can look forward to it. It will include additional derivatives of the all-electric Taycan and the 911, among others. We are full of optimism and looking forward to 2021, a year that will also be characterised by unique experiences with the Porsche brand,” added Platen.
Picture: Porsche Newsroom